Investor Roof · visual direction review

Four directions for the investor surface.

Same job (quality and value for property managers, priced flat by the square, no figures), four personalities. Open any one full screen. None uses the copper/craft look, that stays with the residential brand.

AIndustrial

Industrial skeuomorphism. Tactile neumorphic panels bolted to a chassis, recessed inputs, glowing LED status readouts, a CSS-built control-panel hero. Physical, precise, quietly playful.

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BMinimalist

Swiss International. Massive type as image, a visible thick-border grid, one Swiss-red signal, numbered sections. Bold, objective, architectural.

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CNewsprint

Print-journalism editorial. Playfair masthead, drop caps, collapsed column borders, a breaking-news ticker, grayscale plates. Authoritative and serious.

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DAlmanac

Warm editorial credibility: cream ground, dark slab-serif headlines with teal italic emphasis, brown subheads, service cards, and a certifications trust wall. The grounded, plain-spoken option.

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